Management and Personnel:
psychology of management, socionics and sociology
- journal issue 5/11

  • N 5 (101)

  • May

  • 2011


Management Tools

Pshenishnjuk I.A.

Role and value of use of information marketing

The main principles of information marketing as a market concept of management are considered. Methods and means of information marketing and spheres of its application are described
Key words: marketing, sales, demand, advertising.

Informational Structure of Society

Serov N.K.

Coordination of the sociological research methods of socio-cultural dynamics

Methodology of analyzing problems of coordination between theoretical and empirical research of processual characteristics of socio-cultural dynamics determined by a conceptual model of a planetary flow of social consciousness provides understanding of the interrelation between these research types both in onthological and epistemiological sense. Both of them are modifications of sociological reflexion. Analysis of possibilities of empirical research of processual characteristics of socio-cultural dynamics using formal classification of processes reveals limitation of these possibilities by the upper limit of perception of actual situation by researcher. This limit in no case exceeds 50-60 years, therefore traditional empirical methods can be applied to studying either processes of shorter duration, or separate fragments of the processes, which cannot be covered by empirical perception in their accomplished form.
Key words: sociology, methodology, consciousness, social changes.

Popov V.P., Krajnjuchenko I.V.

The purposes of development of live and social substance

The purposes of development of mankind as process of consecutive transitions in more and more organized condition of noospheric civilization are considered.
Key words: biosphere, noosphere, social systems, evolution, mankind, civilization.

Meged' V.V.

Mechanisms of the society development

The socion is considered as a 16-component model. Roles of informational metabolism types in the social progress loops are described.
Key words: socionics, the informational model of socion, social progress loop, succession of quadras.

Problems of Education

Frolova M.G.

Activation relations at teaching work

The ways of interaction and feature of thought of LII (LI) and SEI (SE) are in detail described. Difficulties in their constant joint teaching activity, caused by a competition on some aspects of information metabolism, are discussed. The recommendations about improvements of interaction at pair work in activation relations are made.
Key words: psychology, socionics, teaching, activation relations, intertype interactions.

Socionic Methods

Karpenko O.B.

Nature of Reinin traits

It is demonstrated that the existence of the dimensions Extroversion/Introversion and Rationality/Irrationality and the fact of splitting the Socion into Quadras inevitably result in revealing Reinin dimensions. Both Reinin dimensions and the A-Model manifest the united whole structure of the Socion and the informational metabolism type through different formal descriptions.
Key words: socionics, socion, binary dimension, quadra, quadral dimensions, diade, diade dimensions, Reinin traits, rationality, irrationality, extroversion, introversion.

Socionics and Life

Shlaina V.M., Kuchugura A.K.

Relations of "the social order" in a married couple

Relations of the social order in married couples, and also social and role stereotypes of behaviour in such families are described in detail.
Key words: socionics, relations of the social order, psychology, family, intertype relationships, man, woman, social stereotype, gender stereotype, type of personality.