Social marketing, marketing of socially significant problem and work of IARTAS "Golden Fortune"
The basic problems, related to development on Ukraine of new scientific direction - social marketing, are analyzed in the article. Such major scientific direction, as marketing of socially significant problem, is described. There are exposed the essence and technologies of realization of social marketing projects of IARTAS "Golden Fortune", which purpose is stimulation of social and civil activity of wide layers of the population, groups and separate persons.
Key words: social model, economic relations, business.
What is possible in Socionic
It is demonstrated that socionics as a theory of informational metabolism contains its own basis in itself and thus does not need to search its foundations in other scientific disciplines. In particular, it does not need theoretical and system substantiation, because the theory of systems can itself be derived from the socionic paradigm. It is contended that the paradigm of socionics can serve as methodological basis of the whole modern science. All sciences and processes in the society can be considered from the viewpoint of socionics, and the whole psychology can be considered with use of the socionic concepts and terminology.
Key words: socionic paradigm, information, theory of systems, psychology.
Team as a computer network
Analogies between functions of informational metabolism (FIM) and basic components of a personal computer (PC) are offered. It has allowed to assimilate type of information metabolism (TIM) PC with corresponding OEI specialization, and a team - to a computer network in which it is desirable for each participant to destine the roles, the most inherent of his OIM.
Key words: socionics, functions of informational metabolism, type of informational metabolism, computer, computer network.
Bases of socionics. Course of lectures
It is offered the generalization of theoretical heritage of classic socionics, which developed in a vein of a paradigm created by Aushra Augustinavichute, the foundress of socionics. It is attempt of popularization of new socionic model T (by V.L.Talanov). The paper is addressed to psychologists, managers, teachers, sociologists, political scientists and other specialists.
Key words: psychology, socionics, information model of psyche, forecasting of interpersonal relations.
Personality as polytypic structure: socionics and particular typologies
The different typologies of personality and their connection with socionic description of psyche are described. The aspects of the description of interpersonal relations are considered too.
Key words: typology, factor analysis, social type, socionic type, interpersonal relations.
Sources of Aushra Augustinavichiute's Socionics, primary concepts of the informational metabolism typology, structure of psyche of the socionic types, its components, elements of relationship typology, psychological portraits of the types, and rules of survival.
Key words: Socionics, personality psychology, psychological types, psyche functions, psyche structure, informational flow aspects, extroversion, introversion, rationality (judgment), irrationality (perception), thinking (logic), feeling (ethic), sensation, intuition, structure of the psyche according to Jung's model, intertype relationships, structure of intertype relationships, psyche informational model.
Signs of functions
The reasons of partial discrepancy in explanation of functions sings proposed by V.V.Gulenko are given. It is proposed to leave two characteristics of the signs completely proved by practice and to reject two others that proved to be invalid.
Key words: socionics, Jung's mental functions, signs of socionic functions.