Social-responsible marketing as an advanced achievement of business philosophy
There are described the principles of social-responsible marketing as the voluntary activity of business structures directed on the decision of social problems at internal, external and social levels. Necessity of such marketing for successful business dealing is shown.
Key words: social problems, business development, social responsibility, philanthropy.
Informational Structure of Society
Popov V.P., Krajnjuchenko I.V.
Genetic determinism and psychology of social processes
Two programs — competition and altruism — at social level lead to various strategy of development of society: individualistic and collectivistic. Survival of mankind in biosphere demands transition to reasonable strategy of consumption and using of natural resources of biosphere.
Key words: social processes, government, global economy, personality behaviour
Mechanisms of the society development
The socion is considered as a 16-component model. Roles of informational metabolism types in the social progress loops are described.
Key words: socionics, the informational model of socion, social progress loop, succession of quadras.
Periodical System of Socion and harmony of human community
The author lists in this article criteria of beauty and harmony of the Periodical System of Socion (PSS) first described in the monograph  according to the Principle of Beauty and its criteria – symmetry and the golden section. One more criterion of harmony of PSS is introduced, which has been obtained as a result of transformation of PSS into a tore. The author proposes his hypothesis on real harmonization of the human society.
Key words: Periodical System of Socion (PSS), Principle of Beauty and Harmony, symmetry, golden section, transformation of PSS, tore, 6th order relationships.
Errors of socionic diagnostics
The author proposes to borrow from metrology several terms and definitions and the method of error analysis in order to evaluate precision of the socionic diagnostics. It is demonstrated through the metrological error analysis that correctness of results of the socionic diagnostics is most affected by the methodological part of the whole system of errors. Several reasons of errors specific for socionics are attributed to Ukhtomsky’s dominant and non-usage of Reinin’s criterion Leftist/Rightist. Ways of increasing precision of socionic diagnostics are proposed.
Key words: socionic diagnostics, accidental and systematic errors of the diagnostics, methodological error of diagnostics, The Socion as 32 psyche types, Ukhtomsky’s dominant, social progress direction.
Definition of socionical type by the text
Some principles of determination of Jung–Reinin treats are expounded at the analysis of author's texts.
Key words: socionics, typing, type of an information metabolism (TIM), Reinin treats, content-analysis.
Problems of Education
Features of schoolchildren thinking through a prism of aspect metaphors test
On the basis of research of schoolchildren by the method of the test of aspect metaphors it is shown that the thinking of the child in its development passes the stages of opening of more and more difficult parameters of processing of the information (increase of dimensions of functions acc. to A.V.Bukalov). Opening of the third parameter of processing of the information — "situation" parameter — is fixed in 12–14 years. Application of methods of diagnostics TIM, leaning against definition of dimensions of functions, is recommended not earlier than 12 years. To this age the dichotomical methods are more effective.
Key words: socionics, type of information metabolism, regularity of psychical function, age psychology, ontogenesis of productive thought.
Resources of self-consciousness
It is shown that the knowledge of own type of information metabolism gives to the person a point of support for consciousness and development of personality.
Key words: socionics, type of personality, consciousness, comprehension, development of personality.