Marketing as technology of management by social processes
It is shown that all set of marketing technologies can be used in social management with use of principles and methods of the social marketing.
Key words: social marketing, marketing technologies.
Informational Structure of Society
Popov V.P., Krajnjuchenko I.V.
Genesis and formula of power
Within the bounds of the management theory various aspects of power and feature of behaviour of operated objects are considered.
Key words: management theory, management, genesis of power, society.
Bases of socionics. Course of lectures
It is offered the generalization of theoretical heritage of classic socionics, which developed in a vein of a paradigm created by Aushra Augustinavichute, the foundress of socionics. It is attempt of popularization of new socionic model T (by V.L.Talanov). The paper is addressed to psychologists, managers, teachers, sociologists, political scientists and other specialists.
Key words: psychology, socionics, information model of psyche, forecasting of interpersonal relations.
Sources of Aushra Augustinavichiute's Socionics, primary concepts of the informational metabolism typology, structure of psyche of the socionic types, its components, elements of relationship typology, psychological portraits of the types, and rules of survival.
Key words: Socionics, personality psychology, psychological types, psyche functions, psyche structure, informational flow aspects, extroversion, introversion, rationality (judgment), irrationality (perception), thinking (logic), feeling (ethic), sensation, intuition, structure of the psyche according to Jung's model, intertype relationships, structure of intertype relationships, psyche informational model.
Comparison between the Socionic Typology and the Myers-Briggs Personality Typology
Internal isomorphism of the both typologies and advantages of the socionic typology are considered. Some mistakes in Myers-Briggs typology and their most probable reasons are analyzed by establishing typological correlations.
Key words: personality typologies, socionics.
On the semantic of the information flow aspects
Informational aspect semantic in the socionical clubs is considered with regard to the dimensionality of the informational metabolism functions introduced by A.V.Bukalov.
Key words: socionics, dimensions of the functions of the informational metabolism, informational flow aspect, informational metabolism type, group club.
Psychological Practical Training
Emotional intellect (for what to businessman EQ?)
The conception of emotional intellect (EQ) and methods of its development are considered. Connection of EQ with the types of information metabolism is discussed.
Key words: emotional intellect, socionics, psyche, type of information metabolism.
Verbal and Non-Verbal Communication
Languages, ways and levels of human communication are described, both verbal and non-verbal. Correlation between preferred methods, levels and languages of communication, on the one hand, and socionic traits of personality, on the other, is considered.
Key words: communication, personality type, psychology, socionics.