Problems of formation of conceptual bases of social marketing
The questions of the social marketing, its structure and differences from the state and consumer marketing are considered.
Key words: management, social marketing, state marketing, consumer marketing.
Phenomenology of styles of guidance (on classification by E.Tunics): gender and combinatory aspects
Seven styles of guidance taking into account gender features - heads-men and heads-women are allocated.
Key words: management, style of guidance, gender features.
Informational Structure of Society
Popov V.P., Krajnjuchenko I.V.
Laws of evolution of management
Principles of modern management and the social influences, changing these principles in the conditions of market economy, are described.
Key words: management, evolution of principles of management, social influences.
Ovcharov A. A.
Psychology of power
The basic characters of the Ukrainian political scene are considered. Their prominent features as leaders and managers are described.
Key words: management, policy, political elite.
Bases of socionics. Course of lectures
It is offered the generalization of theoretical heritage of classic socionics, which developed in a vein of a paradigm created by Aushra Augustinavichute, the foundress of socionics. It is attempt of popularization of new socionic model T (by V.L.Talanov). The paper is addressed to psychologists, managers, teachers, sociologists, political scientists and other specialists.
Key words: psychology, socionics, information model of psyche, forecasting of interpersonal relations.
Informational Metabolism Types and People: Different System Levels
The place of socionics as a separate science in humanitarian field is determined through the concept of system hierarchy levels. It is also demonstrated that the informational metabolism type and its real socialized bearer are situated at different system levels called individual and individuality, whose opposition in turn correlates in various aspects to the oppositions of structure and contents, socionics and social psychology, extroverted and introverted socionics, socionics and socioanalysis.
Key words: socionics, social psychology, informational metabolism type, system approach.
Sources of Aushra Augustinavichiute's Socionics, primary concepts of the informational metabolism typology, structure of psyche of the socionic types, its components, elements of relationship typology, psychological portraits of the types, and rules of survival.
Key words: Socionics, personality psychology, psychological types, psyche functions, psyche structure, informational flow aspects, extroversion, introversion, rationality (judgment), irrationality (perception), thinking (logic), feeling (ethic), sensation, intuition, structure of the psyche according to Jung's model, intertype relationships, structure of intertype relationships, psyche informational model.